FRAME: Grand Stand 4

FRAME: Grand Stand 4 – Publikation

The latest title in the Grand Stand series presents recent developments in the ever-changing world of stand design.

Tradefair Interpack / Duesseldorf, Germany / May 2011 / Designer studiomfd / Stand constructor Gielissen / Client Afa Dispensing Group

Photographer Marcus Schwier

grand stand4

Grand Stand 4 is a visual feast of tempting temporary spaces, presenting the latest developments in the ever-changing world of stand design. Readers are invited to discover how ateliers and studios respond to the task of integrating brand identity into commercial presentations. The creative process is outlined, including how to deal with challenges such as restrictions of space and limitations of lighting. The outcome is the realisation of transient yet thrilling settings that are as eye-catching and inspiring as they are surprising and alluring.

The book delves into the design of 133 trade fair environments that have caught the attention of visitors at commercial events around the world within the last 3 years. All have captured the essence of a brand’s story, presented in a snapshot of time. Ranging from small booths occupying cosy corners to those spanning supersized spaces, the selected stands include those by Arting, D’art Design Studio, Doshi Levien, Liganova, Scholten & Baijings and Stefan Zwicky, with presented brands such as Audi, Ericsson, H&M, Gaggenau, Levi’s, Mercedes-Benz, Swatch, and many more.

Divided into nine chapters over 504 pages, the book is packed with projects covering a range of styles: apparel collections showcased in urban cities, futuristic lighting cathedrals, and mobility presentations tinged with a touch of sci-fi. Each article outlines how the concept was developed and executed. Providing a real insight into the design process, many projects are illustrated with materials such as sketches and floor plans interspersed alongside stunning photography. Completing the book is an index of designer profiles of the featured studios and brand agencies, as well as a listing of the 85 featured trade fairs.

Publication Details

  • 2013
  • Frame Publishers
  • Edited by Carmel McNamara and Marlous van Rossum-Willems
  • Graphic design by Barbara Iwanicka
  • English
  • 504 pages / full colour / hardcover with A3 poster jacket
  • 240 x 320 mm
  • ISBN 978-90-77174-72-2

Quelle: Frame

Marcus Schwier, image architect. Born in 1964 in Düsseldorf, Germany, Marcus Schwier discovered his fascination for photography while in school. After earning his architecture degree in 1985, he worked in various architectural offices before returning to school in 1993 — this time to formally study photography at the Düsseldorf Art Academy. While at the Academy, Schwier experimented with camera obscuratechniques. Today, the freelancer works on both commercial and artistic projects, concentrating on landscape and architectural photography. Schwier has balanced the artistic work in his studio in Düsseldorf with his global career. On the one hand, he brings the highest standards to the images he shoots as a commercial photographer working on advertising concepts, brochures, and campaigns for such clients as Mercedes Benz, Audi, Thyssen-Krupp, and Deutsche Bank. On the other hand, he doesn’t lose sight of his artistic ambitions and is always looking for new and surprisingly compelling shots. His ground-breaking “Nightshots,” begun using film photography, builds on his Academy experience of shooting long exposures that emphasize the phenomenon of the night itself more than the subjects of the shots. Schwier explains that the nocturnal scene reduces an image to its barest meaning, since the most essential things are already lit; but almost as an afterthought, his long-exposure shots also succeed in bringing light into otherwise pitch-dark corners and niches, uncovering the strangeness of time and moment. Schwier is the recipient of major prizes and awards, including the DG Bank International Photography Award.

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