Janadriyah Festival 2016, Deutscher Pavillon

4.2. – 22.2.2016

Janadriyah Festival, Deutscher Pavillon
Janadriyah 2016

Photographie: Marcus Schwier Düsseldorf

Janadriyah Festival 2016 – Special Guest: Germany

Das Janadriyah Festival in Saudi Arabien findet zum 30. Mal statt. Dieses Jahr in dem Zeitraum vom 4. Februar bis zum 22. Februar 2016 ist Deutschland mit einem Pavillon als Special Guest vertreten. Über die gesamte Wand des Deutschland Pavillons erstreckt sich eine riesige Bildinstallation mit den Abmessungen 5,50 x  17,00 Meter des für seine großformatigen Aufnahmen bekannten Düsseldorfer Photokünstlers und Photographen Marcus Schwier. Bereits auf der World Expo in Shanghai und in der Hauptverwaltung der Santander Bank waren weitere seiner großformatigen Arbeiten zu sehen.

Die deutsche Teilnahme hat den Slogan: „Deutschland – Land der Ideen“ und findet in Zusammenarbeit mit dem Goethe Institut statt. Airbus Group, DETASAD, Deutsche Bank, Dorsch Gruppe, Herrenknecht, Lufthansa, Lürssen, SAP, Siemens, Volkswagen and V-Line sind weitere Partner des Janadriyah Festivals 2016

FRAME: Grand Stand 4 – Publikation

The latest title in the Grand Stand series presents recent developments in the ever-changing world of stand design.

Tradefair Interpack / Duesseldorf, Germany / May 2011 / Designer studiomfd / Stand constructor Gielissen / Client Afa Dispensing Group

Photographer Marcus Schwier

grand stand4

Grand Stand 4 is a visual feast of tempting temporary spaces, presenting the latest developments in the ever-changing world of stand design. Readers are invited to discover how ateliers and studios respond to the task of integrating brand identity into commercial presentations. The creative process is outlined, including how to deal with challenges such as restrictions of space and limitations of lighting. The outcome is the realisation of transient yet thrilling settings that are as eye-catching and inspiring as they are surprising and alluring.

The book delves into the design of 133 trade fair environments that have caught the attention of visitors at commercial events around the world within the last 3 years. All have captured the essence of a brand’s story, presented in a snapshot of time. Ranging from small booths occupying cosy corners to those spanning supersized spaces, the selected stands include those by Arting, D’art Design Studio, Doshi Levien, Liganova, Scholten & Baijings and Stefan Zwicky, with presented brands such as Audi, Ericsson, H&M, Gaggenau, Levi’s, Mercedes-Benz, Swatch, and many more.

Divided into nine chapters over 504 pages, the book is packed with projects covering a range of styles: apparel collections showcased in urban cities, futuristic lighting cathedrals, and mobility presentations tinged with a touch of sci-fi. Each article outlines how the concept was developed and executed. Providing a real insight into the design process, many projects are illustrated with materials such as sketches and floor plans interspersed alongside stunning photography. Completing the book is an index of designer profiles of the featured studios and brand agencies, as well as a listing of the 85 featured trade fairs.

Publication Details

  • 2013
  • Frame Publishers
  • Edited by Carmel McNamara and Marlous van Rossum-Willems
  • Graphic design by Barbara Iwanicka
  • English
  • 504 pages / full colour / hardcover with A3 poster jacket
  • 240 x 320 mm
  • ISBN 978-90-77174-72-2

Quelle: Frame